Awareness and Attitude of Consumer Towards Organic Clothing with Special Reference to Coimbatore Retail Outlets
Year: 2025
Type: article
Abstract: Expanding demand in organic goods, such as organic apparel, is a result of expandingenvironmental sustainability consciousness. With an emphasis on retail establishments inCoimbatore, a well-known Indian city famous for its textile sector, this study explorescustomer awareness and attitudes towards organic apparel. The study investigates theelements that affect customer perception and purchasing decisions, looking at how wellinformedconsumers are about the advantages of organic apparel, including its positiveeffects on the environment, health, and ethical manufacturing methods. Consumers whovisit Coimbatore retail stores were surveyed and interviewed to get data, and shops that sellorganic apparel also provided insights. The results show that although some consumers areaware of organic apparel, there is still a large knowledge gap regarding its availability andcomplete advantages. Price, product quality, and brand reputation all have a significantinfluence on consumers' attitudes towards organic apparel; many still believe that organicclothing is pricey or hard to find.
Authors: Dr.E.Dhanasekar, Dhakshitha G
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893409725
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