Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness
Year: 2024
Type: article
Authors: Morteza Mohammadi, Syrous Jafari, Zahra Hedayatnia
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W6907328009