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A Study on Gen Z Consumer Satisfaction of Fashion Products in Coimbatore

Year: 2025

Type: article

Abstract: The fashion industry has experienced a significant shift in consumer preferences, especiallyamong Gen Z, who give greater importance on social media, style, and brand identity. The factors thataffect Gen Z consumers' satisfaction with fashion products in Coimbatore are analysed in this study, withparticular attention paid to quality, cost, brand perception, sustainability, and social media influence. Thestudy aims to understand consumer purchase behaviour, satisfaction levels, and how online shoppinginfluences their choices by using an Social Media. To improve consumer experiences and brand loyalty,fashion businesses and retailers can benefit greatly from the findings.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15207464

Author: M.S.Ranjith Kumar, Dharshini Priya G, P.Kanagaraj

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6911625731

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