Womens' Percepption on Impact of Online Advertisment Towards Personality with Special Reference to Tenkasi
Year: 2024
Type: article
Abstract: Many research studies have been conducted on consumer attitude. This research concentrates on testing the association between the effectiveness of online advertisement towards bechaviour of women consumer and consumer attitude and thereby on the consumer behaviour towards online advertising. Thus, this research focuses in depth on the critical components of consumer attitude such as entertainment, informativeness, irritation, credibility, personalization, permission and incentives. The focus of the present research work is also to focus and pinpoint the the two points factor which has the highest impact on consumer behaviour in tenkasi. This can help marketers to fix on the variables to get maximum acceptance and the influence of demographic variables on consumer attitude and behaviour as they are also indicators for the marketers. Responses were collected employing a structured questionnaire. First section of the research questionnaire is intended to collect basic information about respondents such as gender, age group, longevity of use of online, mobile connection used and monthly income level of the respondents. The scale used gather these demographic information was Nominal scale used
Author: Dr.S.Jayakumar
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911740641
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