Work

Legal Aspects of Influencer Advertising in Russia

Year: 2024

Type: article

Abstract: The article examines the legal aspects of influencer advertising in Russia. The evolving regulatory framework is analyzed, focusing on compliance challenges. It is emphasized that transparency, consumer protection, and national security concerns are central to this legal landscape. The analysis highlights the significant responsibilities placed on influencers and brands. The proactive role of regulatory bodies in enforcing compliance is also discussed, underscoring the importance of adherence to evolving legal standards.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13785799

Author: Kostoreva, Aleksandra

Institution: University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: green

OpenAlex ID: W6911768681

FWCI:

Cites:

Cited by:

Related to: