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Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

Year: 2024

Type: article

Abstract: This study examines the market research strategies of three global technology giants – Apple, Samsung, andHuawei. Through a comparative analysis of their approaches to product differentiation, market segmentation, distribution,pricing, promotion, and technological adaptation, this article highlights both shared practices and distinctive strategieseach company employs to maintain competitive advantage. By leveraging consumer insights, each brand tailors itsofferings and strategies to resonate with target audiences across diverse markets.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14237934

Author: Abbos Ruzmamatov

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6911877953

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