A Study of Enhancing the Brand Image through Digital Marketing Strategies
Year: 2025
Type: article
Abstract: In the digital scenario to develop, small businesses discover new ways to include digital marketing strategies to improve their involvement, development and brand visibility. This study examines the importance of digital marketing in brand growth for small businesses by working with marketing and search engine optimization (SEO) of social media. By checking the case study, industry trends and consumer behavior, this article shows how small businesses can use cheap digital platforms to compete with large companies. The study emphasizes the role of privatization, targeted outreach and data analysis in developing effective marketing strategies that create strong, sustainable brand identity “[8]”. In addition, it addresses challenges such as a lack of resources and the need for continuous adaptation to change digital trends. Conclusions provide action rich insights for owners of small businesses and digital abolitions, aiming to promote meaningful connections with the audience and achieve the success of a long -term brand.
Authors: Devang Agarwal, Dr. Arun Bhadauria
Institution: Amity University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W6911890331
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