Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets: A Case Study and Qualitative Analysis of Key Techniques
Year: 2024
Type: article
Abstract: This study explores the impact of digital marketing strategies on consumer behavior in emerging markets, employing a qualitative research methodology with three real-world case studies. The research focuses on key themes such as localization and cultural adaptation, influencer marketing, and mobilefirst strategies. Findings highlight the significance of tailoring marketing efforts to fit local languages and cultural norms, leveraging local influencers to build trust, and optimizing content for mobile devices. The study also addresses challenges related to consumer trust, data security, and internet accessibility. Insights from the case studies underscore the importance of adapting digital marketing strategies to effectively engage consumers in diverse and evolving markets
Author: Imran Ahmed Siddiqui
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911891854
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