EvaluatingE-Commerce MarketingMix: AStrategic Perspective
Year: 2025
Type: article
Abstract: Current paper demonstrates on analysis of tools of performance assessment of the ecommerce systems. The analysis is based on the practical use of e-commerce systems and creation of a acquire funnel. In comparison to traditional practiced marketing attempt, digital ways offers more visibility to consumer conduct and their actions. The article proposes techniques of assessing e-commerce systems. Metrics and Key Performance Indicators (KPI) is advocated for evaluation. The structure can be used by various company’s comprising services and management, as well as software developers of the online stores to upgrade their digitization efficiency of website or digital applications and comprehensive marketing efforts.
Authors: Dr. Vishal Vasantrao Satav, Dr. Sachin Sampat Gunjal
Institution: Amrutvahini College of Engineering
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911942204
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