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Research on the Correlation between the Professionalism, Credibility of Internet Influencers and Consumers' Purchase Intention

Year: 2025

Type: article

Abstract: This study aims to explore the impact of the professionalism and credibility of Internet influencers on consumers' purchase intention. Through literature review, questionnaire surveys, and empirical analysis, it is found that both the professionalism and credibility of Internet influencers significantly affect consumers' purchase intention. Internet influencers with stronger professionalism and higher credibility are more likely to stimulate consumers' purchasing behavior. This research provides important theoretical support for enterprises in formulating Internet influencer marketing strategies.

Source: Journal of Theory and Practice in Economics and Management

DOI: 10.5281/zenodo.15049845

Author: He, Chaoqun

Institution: Lyceum of the Philippines University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W6911994093

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