Green Marketing and Behavioral Finance's Effects on Online Consumer behavior
Year: 2025
Type: article
Abstract: This study investigates how behavioral finance and green marketing interact to influence online shoppers' purchasing decisions. With its emphasis on sustainability and environmental friendliness, green marketing has emerged as a crucial difference in cutthroat marketplaces. Behavioral finance, on the other hand, explores the psychological factors that influence online shopping, such as social proof, impulsive selling, and FOMO. Although customers show a considerable interest in green products, many still place a higher value on cost and convenience, according to the research, which surveyed 50 respondents from a variety of backgrounds. Sustainability was more popular among younger customers, and social and emotional cues had a big impact on buying decisions. In order to increase effect and trust, the study suggests that companies should integrate psychological marketing techniques with sustainability.
Author: Singh, Suryansh
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W6912055483
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