Impact of social media marketing on tourism industry in Madhya Pradesh
Year: 2025
Type: article
Abstract: Social media has revolutionized the way tourism is marketed, offering dynamic platforms for interaction, promotion, and real-time engagement with potential travelers. This research paper investigates the impact of social media marketing on the tourism industry in Madhya Pradesh, a state rich in cultural heritage, wildlife, and historical sites. The study explores how platforms like Facebook, Instagram, YouTube, and Twitter are being utilized to promote tourist destinations, influence travel decisions, and enhance the visibility of the state among domestic and international audiences. Through a combination of qualitative and quantitative methods, including surveys, case studies, and analysis of digital campaigns, the paper evaluates the effectiveness of social media strategies employed by tourism stakeholders. The findings suggest that social media plays a significant role in shaping tourist perceptions, increasing footfall at key destinations, and creating a more interactive and accessible tourism experience. The study concludes that a well-planned social media approach can significantly boost the tourism potential of Madhya Pradesh, contributing to economic growth and sustainable development. Social media has significantly impacted tourism in Madhya Pradesh (MP), particularly through its influence on traveler decision-making, information sharing, and co-creation of tourism experiences. Social media platforms have become crucial for tourists seeking information, planning trips, and sharing their experiences, which has led to new business models and a stronger presence for MP in the national tourism landscape.
Author: Somya Gupta, Priya Kushwah, Abhilasha Dubey
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912101646
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