Issues for Improvement the Concept of Creating Brand Value of Food Products
Year: 2025
Type: article
Abstract: As is known, in creating and managing brand value, product promotion, additional values, and psychological relationships between the consumer and the manufacturer are of decisive importance. In particular, brand positioning, shaping its position in the minds of consumers, and maintaining it in conditions of constant competition have become one of the important research areas in the fields of marketing and management today.
Author: Khodjiev, Ibrohim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912230603
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