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A study on Marketing Strategies for Semiconductor Industry

Year: 2025

Type: article

Abstract: The semiconductor industry plays a foundational role in modern technology, powering everything from smartphones and laptops to cars and industrial machinery. Despite its technical nature and B2B (business-tobusiness) focus, marketing remains a critical component in driving business growth, brand positioning, and customer loyalty. However, marketing in this space differs significantly from consumer-oriented industries, requiring a deep understanding of both technical applications and global market dynamics.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15361962

Author: Dr.Rohtash Kumar, Khushboo Prakash

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6912546402

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