Work

Exploring the Influence of Corporate Sustainability on Consumer Perceptions of Brand Sustainability within the Fast-Moving Consumer Goods (FMCG) Sector

Year: 2025

Type: article

Source: Greenwich Academic Literature Archive (University of Greenwich)

DOI: 10.54663/2182-9306.2025.specialissueim.6-25

Authors: Fatima, Mehreen, Ahmed, Qazi, Nazir, Muhammad Arsalan

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W6912761700

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