Cooking with Ketchup: Pictures from the Promotional Kitchen
Year: 2024
Type: other
Abstract: By Jennifer McGillan In 1957 H.J. Heinz and Co published 57 Prize Winning Recipes, a promotional single-product cookbook. As a historical document, it is a snapshot of the late 1950s American culinary landscape, offering insight into the ongoing evolution and diversification of the American palate in the mid-twentieth century. It also documents the tension generated as part of that diversification: throughout the cookbook recipes reflecting consumer familiarity and interest in dishes from cu...
Source: OpenEdition (OpenEdition)
DOI: 10.58079/12ka6
Author: Melissa Reynolds
Language: English
Topic: American History and Culture
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6917745188
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