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Understanding the Effects of Service Experience in Online-to-Offline Services

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

DOI: 10.17705/1pais.17209

Authors: Chou, Tung-Hsiang, Hung, Yu Wen, Wang, Yun-Chun

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6925389442

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