Emerging Trends in Digital Marketing for 2024
Year: 2024
Type: article
Abstract: As we approach 2024, the digital marketing landscape is set to transform significantly due to advancements in technology and evolving consumer preferences. Key trends will include AI-powered marketing that enhances personalization through predictive analytics and content automation; the rise of video marketing, particularly through short-form videos and live streaming; the growing importance of voice search optimization requiring new SEO strategies; a shift towards privacy-centric marketing with transparent data practices; hyper-personalization leveraging real-time data for individualized customer experiences; and the expansion of social commerce, where influencers and user-generated content drive consumer trust. Marketers who adapt to these trends will be better positioned to create engaging experiences that foster customer loyalty and drive business growth.
Authors: Tharun Pandiyan G, Gokul Pandian M, Rishi S
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930008579
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