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Maximising Creative Marketing with AI: Why Human Oversight Still Matters

Year: 2025

Type: article

Abstract: Discover how AI is reshaping creative marketing strategies—boosting efficiency, personalisation, and campaign performance—while highlighting the essential role of human oversight in ensuring accuracy, ethics, and emotional relevance.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15099690

Author: zwayyed, zena

Institution: University of Windsor

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6930426534

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