Work

Implementation of Interactive Platforms for Consumer Experience Management in the Context of Digital Technologies

Year: 2024

Type: conference-paper

Abstract: The purpose of the study was to study the implementation of interactive platforms for managing consumer experience in the context of digital technologies. The methodology included an analysis of today's digital tools, as well as surveys of consumers and businesses that use these platforms. The results showed that interactive platforms significantly increase the level of customer satisfaction, facilitating a personalized approach and improving communication between companies and consumers. The obtained data emphasize the importance of integrating digital platforms for managing the consumer experience, which can contribute to increasing the competitiveness of businesses in the digital environment.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13998632

Author: Krymska, Anna

Institution: Chernivtsi Institute of Trade and Economics of State University of Trade and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6930501794

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