Work

Modern Methods of Improving Marketing Strategy on Farm Holdings

Year: 2025

Type: article

Abstract: Effective use of modern marketing strategies is essential to increase the competitiveness and ensure sustainable development of farms. This article analyzes innovative marketing approaches for farms, including digital technologies, data-driven decision-making, agrobranding, and methods for promoting organic products. It also explores the possibilities of connecting directly with consumers through social networks and online platforms, ensuring the provenance of products using blockchain technologies, and creating added value for customers through smart packaging systems.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14963861

Author: Nazarova, Gulruh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: green

OpenAlex ID: W6930512950

FWCI:

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