The Impact of Social Media Integration on Jewelry E-commerce
Year: 2025
Type: article
Abstract: The integration of social media into jewelry e-commerce websites has transformed the way brands engage with consumers, driving both customer acquisition and retention. This research explores the impact of social media integration on jewelry e-commerce, focusing on its influence on brand visibility, consumer behavior, sales performance, and customer loyalty. By analyzing case studies of leading jewelry e-commerce platforms and conducting surveys with consumers, this study identifies key strategies used to integrate social media features, such as social sharing tools, influencer marketing, and user-generated content. The findings suggest that social media integration enhances brand trust, encourages consumer interaction, and fosters a sense of community, ultimately leading to increased sales and brand advocacy. However, challenges such as managing customer expectations, maintaining a consistent brand image, and dealing with negative feedback are also discussed. The paper concludes by providing recommendations for jewelry e-commerce brands on how to effectively utilize social media integration to maximize business success in an increasingly digital marketplace.
Authors: Jagdeshwari Chavan, Guheswari Fegade
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930612074
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