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Major Challenges in the Perfume Industry

Year: 2024

Type: article

Abstract: This article highlights the key challenges in the perfume industry, including competition, evolving consumer preferences, perfume regulations, and the rise of counterfeit products. It also explores the specific hurdles in developing women’s perfumes and the importance of luxury perfume packaging in the U.S. market.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13984260

Author: Business

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6930618302

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