Analysing social media trends for brand reputation management.
Year: 2025
Type: article
Abstract: Social media trend analysis helps brands understand what conversations are taking placeonline, how people feel about their products or services, and what topics are gaining traction.This involves more than just reading comments—it’s about using data-driven tools to trackhashtags, mentions, and key themes, and interpreting that information through tools likesocial listening and sentiment analysis. By monitoring these trends, companies can identifypotential issues before they escalate, respond to customer concerns quickly, and even managepublic relations crises more effectively.
Author: Senthamarai Selvi.S
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930677486
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