Social Marketing in Turkey
Year: 2024
Type: article
Abstract: Marketing is an omnipresent phenomena in many facets of our life. To get success in our life, the promotion procedure dictates marketing. We use marketing strategies to encourage people to demonstrate excellent actions throughout society. The objectives and initiatives of civil society groups or foundations shape social marketing. The notion of social marketing, introduced to our nation in the 1980s, has been executed by many groups until the present day. This course will provide a comprehensive introduction to social marketing. The elements of social marketing that differentiate it from conventional and social marketing will be elucidated. Instances of research undertaken in our nation will be referenced. Keywords: Marketing, Social Marketing, Community Marketing, Social Marketing in Turkey
Authors: DIRIL, Pamir, Dr., MERALER, Aytaç
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930688320
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