Impact of online reputation management on hotel bookings for luxury hotels in Bangkok
Year: 2024
Type: article
Abstract: This project report aims to examine the impact of embracing online reputation management (ORM) strategies on luxury hotels' bookings in Bangkok.The project report has adopted a qualitative study approach with the integration of the five in-depth interviews into the sampling of luxury hotels in Bangkok to make further studies on the apparent dynamics of online reviews and their implications for bookings. The outcomes highlighted the significant part of online reputation managers in luxury hospitality business in three significant objectives. Hotelkeeper, especially in luxury hotels, are attempted to recognize the interconnected dynamics of human-edited content. and its impact on reservation behaviors. Additionally, the results highlight that hoteliers in Bangkok have locked a dramatic movement of booking trends based on utilization of offline reputation management (ORM) strategies. The study implies that managers in hotels can prosper effective techniques to not just maximize their presence on the web but also streamline the satisfaction of guest, thereby drive bookings and ensuring sustainable prosperity and competitiveness.
Author: SIRIVADHANAWARAVACHARA, APHISAVADH
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930760842
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