The Impact of Short-Form Videos (Reels/Shorts) on Brand Awareness
Year: 2025
Type: article
Abstract: This research explores their impact on audiences, filmmaking techniques, and their role in the entertainment industry. The study of this research analyzes how short films convey that they are complex theme which are concisely while engaging viewers emotionally and intellectually is more with the brand. Also the statistical test like Chi-square , T-TEST and Correlation tells us the relations about the short- form videos are more likely to effective in the minds of the people who are more likely to be active on Social media platforms. Additionally, it examines their influence on aspiring filmmakers, providing a platform for creativity and experimentation. With the rise of digital platforms, short films have gained popularity, reaching diverse audiences worldwide. This paper also discusses the role of short films in addressing social issues, highlighting their ability to inspire change and spark discussions. The research methodology includes case studies and audience analysis to assess viewer reception and the effectiveness of short films in storytelling. Findings suggest that short films serve as a stepping stone for traditional marketing techniques , allowing them to showcase their talent and gain some sort of publicity for the brand. Furthermore, the study underscores the evolving landscape of film consumption , where short-form content is becoming increasingly significant in marketing giving the opportunity to the brands to capture more in terms of market shares. This research contributes to the understanding of short films as an essential component of contemporary in a intial stage to grow a organic traffic on site through Short films videos.
Authors: Sharma, Dev, Panwar, Dr. Diksha
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930790254
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