Work

Functions and Principles of Marketing in Business Development

Year: 2025

Type: conference-paper

Abstract: In this article, we consider the main functions and principles of marketing in Uzbekistan, their impact on business and economic development. We analyze key aspects of marketing activities, including market research, strategic planning, pricing, promotion and distribution of goods and services. At the same time, we pay special attention to the adaptation of marketing strategies to the specifics of the Uzbek market, including the impact of digitalization and local consumer preferences.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15266693

Author: Musayeva Shoira Azimovna, Usmonova Dilfuza Ilkhomovna

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6930809466

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