Examining the Forces behind Socially Conscious Consumer
Year: 2025
Type: article
Abstract: : Moderation in the style of life makes an improper management towards environment. In all over the World, issues of environment like degradation of environment, natural resources extraction and others environmental problems are in increasing trend. Presently, peoples felt the important of environment and initiate to change their behavior towards environmental protection. Those issues have become more critical role in the market for sustaining of business. It is vital for every concern to advertise their product for attracting the consumers. This paper tries to identify linkage of demographic profile and factors influencing socially conscious. Findings and suggestion of this study helps the companies and policymakers for their better decision making. Keywords: Socially Conscious Consumer, Buying Behavior, Consumers’ Profile JEL Classification Number: L1, M31, Q1, Q5, D63
Authors: Vasanth Vinayagamoorthi, K. Sankar Ganesh, R. Muneeswaran, S. Praveenkumar
Institutions: Sharda University, Madurai Kamaraj University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930832467
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