To study the concept of online shopping, offline shopping, consumer behaviour and difference between them
Year: 2024
Type: article
Abstract: Conversely, offline purchasing entails going to physical shops so that clients may see and test items in person. People's decisions about where and how to purchase pricing, trust, and other factors all play a role in shaping experience, and social influence. While online shopping is favored for convenience, product variety, and ease of order cancellation, offline shopping remains preferred for product authenticity, immediate availability, and better after-sales service. Trust and personal interaction are key reasons for offline preference, especially in urgent purchases. Overall, consumer behavior varies notably across demographics, highlighting the complementary roles of online and offline channels in meeting diverse shopping needs.
Authors: A Gurucharan Das, Dr. Santosh Kumar Morya
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930849411
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