Effectiveness of Sales Related Marketing Polices in SKG Sangha, Khed, Satara
Year: 2025
Type: article
Abstract: Aiming of this article to understand existing sales related marketing polices of the organization (SKG Sangha) and critically analyze existing sales related marketing polices by using a close ended structured schedule, discussion and observation. SKG Sangha dedicated to promoting sustainable development, particularly in rural areas, through the implementation of biogas plants and other renewable energy solution, there were Seventy-two farmers and three sales executives are considered for collecting feedback. The result shows that SKG Sangha product policies mainly focused on availability of tailored bio gas system, less maintenance of the product and innovate and efficient technology of product policy. The promotion policies mainly focused on review from testimonials to influence their decision at the specific villages. Farmers inclined towards the idea of tailored biogas system because they can reduce energy costs and provide a sustainable of power. Regarding affordable pricing, government support and easy access to technical assistance make them to adopt biogas system. In distribution policy in specific regions can be helpful to reach the product in areas where it's most needed. However, they feel the policy should consider local need, available resources, and ease of access. Farmers think that using testimonials and reviews from other farmers can be a great way to promote biogas systems. Farmers believe that real-life stories and demonstrations are more convincing than just advertisements. However, they would like to see honest feedback, including both advantages and challenges, to make informed decisions. SKG Sangha’s sales related marketing policies are enough efficient. However, there are key areas for improvement to further enhance sales effectiveness and market reach.
Authors: Dr. Rajashri Ramesh Chavan, Miss. Pranali Balasaheb Gawade
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6930853646
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