Work

A Study On Digital Marketing at Autus

Year: 2025

Type: article

Abstract: Digital marketing has emerged as a critical business function in today’s interconnected world, redefining customer engagement, brand awareness, and sales performance. Organizations like Autus have been leveraging digital channels to establish brand identity, reach wider audiences, and drive measurable business results. This study investigates the strategies, tools, and performance analytics that drive digital marketing success at Autus. By examining Autus' integrated approach involving SEO, content marketing, social media, email campaigns, and performance metrics, the research aims to showcase how mid-sized firmscan effectively use digital marketing to compete in the evolving marketplace.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15410145

Author: Sneha, Yashwant Kumar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6930892569

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