Work

Persuasive Speech Acts in Online Advertising and Influencer Marketing

Year: 2025

Type: article

Abstract: This article examines persuasive speech acts in online advertising and influencer marketing, focusing on how influencers employ assertive, expressive, directive, and commissive speech acts to engage and persuade audiences. The study, after reviewing the existing literature, highlights the role of these linguistic strategies in building trust, emotional connection and consumer behaviour. The findings underscore the significance of speech acts in enhancing the effectiveness of influencer marketing and shaping purchasing decisions.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15449587

Authors: Azimova Sayyora Khusanboyevna, Madaminova Sabinabegim Bakhromjon kizi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6931004788

FWCI:

Cites:

Cited by:

Related to: