Key Benefits of Social Media Advertising
Year: 2025
Type: article
Abstract: Social media advertising presents a multifaceted approach to connecting with target demographics,offering an array of benefits that extend beyond traditional marketing methodologies. Theaccessibility and cost-effectiveness of social media platforms distinguish them as invaluable toolsfor contemporary advertising strategies (Arsath, 2018; Ignatov, 2019). Social media marketingfosters direct communication channels between businesses and consumers, enabling thedevelopment of brand loyalty that surpasses conventional branding techniques (Zhu, 2024). Brandscan cultivate a favorable image on social media, which in turn enhances consumer preference andmarket value (Shajitha & Jesintha, 2024). Engagement through social media platforms allows forpersonalized interactions that cultivate customer relationships, increasing the likelihood of repeatpurchases and positive word-of-mouth referrals (Wibowo et al., 2020). The capacity to promptlyaddress customer inquiries and concerns on social media platforms ensures customer satisfactionand cultivates a sense of community around a brand (Pop & Sim, 2020). The utilization of socialmedia enables businesses to monitor consumer feedback and preferences, which can inform
Institution: St Clements University Higher Education School
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6931059718
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