Building Female Consumer Trust: How Digital Marketing Practices Shape Online Shopping Decisions
Year: 2025
Type: article
Abstract: In the ever-changing digital economy, gaining customers' trust is crucial for influencing their decisions to shop online, especially for women. This study investigates how digital marketing strategies— like influencer marketing, targeted ads, customer reviews, and safe payment methods—influence consumer behavior and build trust. The study identifies important elements that influence consumer trust by examining the function of social media interaction, brand honesty, and e-commerce tactics. The results give marketers valuable information to improve their efforts to establish trust, which will eventually lead to the development of enduring customer connections and a rise in brand loyalty. Online buying has emerged as a major trend that has a big impact on consumer behavior due to the quick growth of digital marketing. Female consumers are one of the most important consumer demographics for the expansion of e-commerce, thus it's critical to comprehend the elements that influence their trust and buying patterns. Because it reduces perceived risks related to payment security, product quality, and personal data protection, credibility is a crucial factor in determining the success of online purchasing.
Institution: Sri Dev Suman Uttarakhand University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6931110916
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