Work

Dialogmarketing-Excellence: Erfolgsfaktoren der direkten Kundenansprache

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02039-2_4

Authors: Andrea Liese, Andreas Mann

Institution: University of Kassel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6933762

FWCI: 11.97

Cites: 49

Cited by: 8

Related to: 10