Madmen in Shanghai @Chinese Business History Webinar
Year: 2024
Type: other
Abstract: On November 8, 2024, I will present my recently published book Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) in the Chinese Business History Webinar Series organized by the Hong Kong Institute for the Humanities and Social Sciences. About the book: Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advert...
Source: OpenEdition (OpenEdition)
DOI: 10.58079/12loh
Author: Cécile Armand
Language: English
Topic: American History and Culture
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6936463091
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