Work

Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment

Year: 2025

Type: article

Source: Journal of the Association for Information Systems

DOI: 10.17705/1pais.17307

Authors: Sun, Mingqian, Shen, Kathy Ning, Li, Chenwei, Yuan, Hongjie

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6944310218

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