Work

Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach

Year: 2024

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

DOI: 10.22059/jibm.2023.356336.4550

Authors: Hamid Reza Irani, Elham Ebrahimi, Babak Somi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6944660514

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