Work

The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers

Year: 2024

Type: article

Source: DOAJ (DOAJ: Directory of Open Access Journals)

DOI: 10.22059/jibm.2024.380308.4828

Authors: Amin Attari, Hossein Ashoori

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6944788550

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