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The Dynamics of Brand Communication in the Fashion Industry: Trends and Strategies

Year: 2024

Type: article

Abstract: This material has been presented on 1st International Conference on Advanced Research in Sustainable Economic and Social Science 2024 October 23 - 24, 2024.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14190925

Authors: Fatonah, Siti, Prayudi, Prayudi, Wahyurini, Endah

Institution: Universitas Pembangunan Nasional Veteran Yogyakarta

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949136475

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