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The Role of Social Media in Influencing Consumer Purchasing Decisions

Year: 2025

Type: article

Abstract: In today’s time social media play a very important role. In busy time schedule many people want to purchase goods and satisfy their needs through social media. Today’s large population connected through social media for satisfying their different needs and requirement. Most of the business organisation also wants to sell the commodity through social media. Today’s world is considered as digital world. All people are connected through internet with each other.so social media play a very different role as well as important role on purchasing behaviour of consumer.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15501934

Authors: Prof. Farjana Arif Shaikh, Prof. Kajal Dhanyakumar Jagtap, Prof. Manjiri Suresh Bhosale, Prof. Nikhil Ramesh Khandve

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949349487

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