3-CO Interview Series with Margaux Le Gallou (Environmental Coalition on Standards) on the consumer perspective towards Label and Certification Schemes (LCS) and consumer friendly label design
Year: 2024
Type: article
Abstract: The 3-CO interview series features consortium and external-advisory-board members of the 3-CO project. This episode features Margaux Le Gallou from the Environmental Coalition on Standards, who discusses the consumer perspective towards labels and certification schemes and their position towards bio-based products. She further introduces their findings on smart label design in order to increase consumer trust. Consumers play an essential role in the successful transition to a circular bio-based economy. To make informed and conscious buying decisions, consumers rely on labels and certification schemes (LCS). The 3-CO project will support consumers’ purchasing decisions towards more sustainable solutions by improving the communication of LCS on a Business-to-Consumers (B2C) level. To unlock the full potential of the bioeconomy and industrial bio-based products (BBPs) 3-CO will establish a supportive framework and develop actionable guidelines for LCS owners that reflect consumers’ and other stakeholders’ needs. Meanwhile intense consumer involvement and digital tools will demonstrate their viability.
Authors: Schwarzenberger, Anke, Banduka, Dusica
Institution: Nova Institut
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949380340
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