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Methodical Recommendations of Management Development of Digital Marketing Based on Economics Impressions

Year: 2025

Type: article

Abstract: The article offers methodological recommendations for managing the development of digital marketing in an experience economy. Its relevance stems from the need to integrate production and technological innovations and socio-psychological approaches to achieve emotional consumer engagement. The goal is to develop a systematic approach to managing the development of digital marketing through the phased implementation of changes, from identifying needs to evaluating results. Five key stages of development have been identified that ensure the flexibility of management decisions. Development is viewed as purposeful changes in the technological and socio-psychological components of marketing. The areas of transformation are revealed: the introduction of technologies, the use of innovative channels, and understanding audience behavior. The advantage is the focus on creating a long-lasting positive impression. The recommendations are a practical tool for companies in a dynamic digital environment.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15758361

Author: Tataryntseva, Yuliia

Institution: National Technical University "Kharkiv Polytechnic Institute"

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949460336

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