Work

Significance of AI on E-Commerce Advertisement

Year: 2025

Type: article

Abstract: In the rapidly evolving landscape of digital marketing, online advertising has emerged as a pivotal tool for businesses to connect with their target audiences. This research paper aims to investigate the effectiveness of online advertising in reaching specific target audiences. The study employs a combination of quantitative and qualitative research methods to analyze the impact, reach, and engagement of online advertising campaigns across various platforms.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15147314

Authors: Mrs. Jyoti Bharat Kadam, Rutuja Jalindar Pawar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949500194

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