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Recent trends and future prospects of E-Marketing

Year: 2025

Type: article

Abstract: E-marketing, the online marketing of products or services has come a long way with the advancement of technology and shifting consumer patterns. This article discusses emerging trends in e-marketing, considering their implications on businesses and consumers. E-marketing has revolutionized how businesses interact with consumers in the digital era. This paper explores the new trends in e-marketing, including personalization, social media pull, video marketing, voice search optimization, and incorporating cutting-edge technologies such as AI and AR. By reviewing how these trends affect consumer behavior and business practices, we shed light on the necessity for businesses to change and innovate with this rapidly evolving marketplace. Finally, successful e-marketing leverages technology to deliver customized, interactive, and socially conscious marketing experiences that appeal to today's consumers.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15146660

Author: Mr. Mulla Talib Najir

Institutions: Makhanlal Chaturvedi National University of Journalism and Communication, Shrikrishna Mahavidyalaya, Gunjoti

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949506352

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