Customer Perception and Consumption of Made in Nigeria Product in Cross River State
Year: 2025
Type: article
Abstract: The researchers examine the effect of customer perception on consumption of made in Nigeria products in Cross River State. The study was born out of the fact that inclination of Nigerians to foreign goods is both alarming and disturbing especially when considering its effect on the local industries and the economy at large. The main objective of the study was to investigate the influence of consumption of made in Nigeria products in Cross River State. The study was burn out of Nigerians inclination to foreign products. The researcher adopted survey design as the main research design. The study was conducted in Calabar, Cross River State. 11 retail outlets were selected for the study. Structured questionnaire was the main instrument for data collection, the sample made up of 296 respondents across the retail outlets. Simple linear regression was used to analyze data from the field. The result revealed that the proxies of customer perception influences consumption. The researcher concluded that customer perception can directly affect consumption especially as it concerns made in Nigeria products and further recommend that Manufacturers should ensure that their brands and products are not prone to complications, dents, fading, and losing colours to enhance the trust of their customers.
Authors: Prof. Uduak, Joseph, Dr. Okon, Saviour Sylvester, Orok, Anthony Bassey, Eke, Clement Udowong
Institutions: University of Uyo, University of Calabar
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949517266
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