Sustainable Marketing & Indian Economic Development: A Conceptual Framework
Year: 2024
Type: article
Abstract: : Growing environmental concerns and a desire for ethical consumption have made sustainable marketing more popular in recent years. The concept of sustainable is booming in a most spectacular way. This paper is an attempt to put forward a roadmap to attain economic development through sustainable marketing. The research is in descriptive in nature and we used conceptual method to light on the sustainable. The article is organized into many sections, starting with an introduction outlining the importance of comprehending the effects of sustainable marketing. Further, we try to attain sustainable marketing through social marketing, green marketing and critical marketing. It traces historical turning points and the current trend toward sustainability as it moves through the development of green marketing. Using contemporary research as a guide, important elements of sustainable marketing strategies are examined, such as the creation of environmentally friendly products, openness, moral business conduct, and CSR programs. The next section examines how sustainable marketing affects customer behavior, looking at increased consumer knowledge, how it affects decisions to buy, and how sustainability activities foster brand loyalty. Next, the potential and challenges in the field of sustainable marketing are examined, including worries about green washing and chances for companies to match with the values of their customers
Author: Ughade, Vivekanand. A.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949568583
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