Audience Engagement: Enhancing Interaction in the Digital Age
Year: 2024
Type: article
Abstract: Audience engagement is a vital aspect of effective communication in today's media landscape, where interaction between creators and their audiences significantly influences content success. This article explores the concept of audience engagement, its importance, and the strategies employed to foster deeper connections. Through a review of relevant literature, we analyze the evolving nature of audience engagement in digital platforms and the impact of social media. The discussion highlights practical approaches to enhance engagement and the implications for content creators and organizations. The findings conclude that active audience engagement is essential for building community, fostering loyalty, and achieving communication goals.
Author: Jessica, Kim
Institution: Singapore Institute of Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949690042
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