Work

Green Consumer Behavior towards Green Products

Year: 2024

Type: article

Abstract: Climate change, operated by environmental pollution and the use of hazardous products, is affecting lives globally. Green products help to minimize environmental pollution and support sustainable lifecycles. This study focuses on consumer behavior toward green products, analyzing awareness, willingness to pay, and perceptions. It is concluded that while consumers are aware of and have a positive attitude towards green products, high costs, and limited availability hinder regular use. Affordable pricing and easier access are the keys to increasing adoption.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13856685

Authors: Yuvaraj, Dr.S., Divya, Mrs.M., Priya, Mrs. K.

Institution: University of Madras

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: green

OpenAlex ID: W6949815736

FWCI:

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